BT Cellnet / O2 Welcome Pack

Our client

BT Cellnet – precursor of O2 prior to 2001: of all the major UK network operators, O2 now has the largest number of subscribers.

The brief

Create the new welcome pack to be sent to every new contract mobile customer, as BT Cellnet rebranded and repositioned itself as O2. The first piece of marketing material with the newly developed brand, and their first communication with the customer. How great is that!

The extra mile

Impact was vital, but not the full picture. We didn't want to just to produce a pretty pack, but hit all the buttons. Our own fulfilment team were to collate and mail them, so we involved everyone at the onset to make sure it would be time and cost-efficient. This pack had to be visually spot on, but also quicker to collate, cheaper to mail and fit-for-purpose.

The result

A stunning, newly branded Welcome pack. Fresher, lighter, more cost-effective. O2 had arrived.

The response

“Once I saw their initial ideas, I knew we'd be able to work together. With Wrights it was easy: they listened to what we wanted, and delivered. Everything was thought of, right down to the detail of ideal postage weight. The result was a stunning pack for our customers with the visual impact, confidentiality and trust we demanded for a new brand. And saving us £'s as an added extra.”

James Kipling, O2 Marketing

The skills

  • Creative
  • Copywriting
  • Project management
  • Print
  • Mailing
  • Fulfilment
    …oh, and
  • True teamwork

You have restored my faith in customer service.

Thanks for the speedy response and professional attitude.

Thank you for all your hard work over the last twelve months.

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